Notes from the holler.

Practical writing on websites, local SEO, and running a small business.

2026-04-27

Fake reviews are tanking your rating. Here's what actually works.

Google's auto-moderator misses obvious fakes, the in-dashboard "Report review" button rarely works, and the only real path to removal is a separate appeals tool most owners don't know exists (and only get one shot at). Here's the playbook.

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2026-04-22

Your Google listing is probably costing you customers

Addresses get stuck after a move, phone numbers get hijacked, and primary categories go stale. Here's the playbook for fixing a Google Business Profile when it quietly breaks.

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2026-04-21

Introducing Blue Holler Studios

A new software studio in Western North Carolina, and why we started it.

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